Category Sales

Turning Objections into Opportunities

“Objections are invitations, not rejections”. ~ Jeb Blount What is Objections and Concern Handling? Imagine you’re at a car dealership. You’ve narrowed down your choices and found a car you love. But before you sign the dotted line, there’s one…

The Art of Deep Discovery

Discovery is the soul of Selling. It is the most important and rushed aspect of Sales. ~ Avnish Datt. What is Deep Discovery? One of the most fascinating aspects of the Hollywood classic, Twelve Angry Men, was the protagonist masterfully…

The Buyer’s Brain

As a marketer, advertiser, or business professional, have you ever pondered over the intricate processes that drive your customers’ purchase decisions? It may appear to be a simple act—buying a cup of coffee, purchasing a new pair of shoes, or…