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Early in my career, I led the enterprise telecom business for a global brand in India. While the company had an impressive international reputation, it was relatively unknown in the Indian market. With a tight marketing budget, the challenge was…
“Objections are invitations, not rejections”. ~ Jeb Blount What is Objections and Concern Handling? Imagine you’re at a car dealership. You’ve narrowed down your choices and found a car you love. But before you sign the dotted line, there’s one…
In my years of experience working with a telecommunications enterprise, I often found myself representing a brand that was either unknown or underappreciated in certain markets. Marketing budgets were tight, leaving me with the challenge of positioning this lesser-known brand…
