
Global Head of Sales, Marketing and Strategy, Nucleus Software
Disruptive, large-scale transformation of the entire sales and marketing team. Rebuilt and led a team of global sellers and country sales directors in 15 countries, including Australia, Europe, Japan, Africa and the Middle East. Avnish instituted value-based selling through a pioneering value-based pricing structure. He supplemented it with a value-aligned marketing team working closely with sales. value stories, value discovery, value workshops and value pricing were the cornerstones of this approach.